Dastkaari began as a heartfelt response to the stories and struggles of rural craft artisans. Founded by fashion designer Sahar Atif, the project draws from her years of experience working alongside these talented artisians. While the journey has been deeply inspiring, it also uncovered harsh realities of inequality, exclusion, and economic disparity. Dastkaari now stands as a mission to empower artisans, while celebrating cultural and rural heritage.
At Dastkaari, our mission is to uplift and empower rural artisans by providing them with a platform that not only supports their craft but also celebrates their rich cultural heritage. We are committed to bridging the gap between traditional craftsmanship and modern markets, ensuring that these talented artisans receive the recognition, fair wages, and opportunities they deserve.
Our vision is to create a future where rural artisans are seen and heard, where their skills are valued, and their crafts thrive in global markets. We envision a world where cultural heritage is preserved, celebrated, and integrated into contemporary design. Dastkaari aspires to be a leader in social entrepreneurship, setting a benchmark for the ethical and sustainable growth of artisan-led businesses.
Sustainability lies at the heart of everything we do. Dastkaari is dedicated to supporting eco-friendly practices by sourcing materials responsibly, reducing waste, and ensuring that every product we create has a minimal environmental impact. Our commitment extends to the artisans we work with, as we provide them with sustainable income opportunities and encourage the use of traditional, eco-conscious techniques.
At Dastkaari, we are not just a brand; we are a social enterprise with a deep-rooted commitment to driving positive change. Our work goes beyond creating beautiful, handcrafted products—we aim to create lasting impact within rural communities. By providing artisans with fair wages, skills training, and market access, we contribute to their economic independence and personal growth.
